Acorn and Acacia
May 13, 2013
The Acorn and Acacia files have been overlaid with Marketing Genetics enhancements and TargetReady models.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel, and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
Acorn and Acacia Marketing Genetics Masterfile data card
TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Acorn and Acacia TargetReady Models data card
The Acorn catalog offers videos and DVDs of acclaimed literary adaptations, classic films, TV programs and documentaries as well as collectibles, gifts, books, art & jewelry. The Acacia catalog offers tabletop, apparel, jewelry, home décor and gifts to soothe, rejuvenate, inspire and promote well-being.
For more information, please contact Elyssa Cunningham at Infogroup Targeting Solutions, 402.836.5720.
Soft Surroundings
May 9, 2013
The Soft Surroundings file has been overlaid with Marketing Genetics enhancements and TargetReady Modeled selects.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel, and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
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TargetReady Models have also been applied to the Soft Surroundings file. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
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Buyers find a sense of comfort and the feeling of home when using products purchased from Soft Surroundings. These female buyers, with an average age of 50, pamper themselves with the finest apparel that brings warmth and peace of mind after a long day. These women make their well-being a priority when buying self-care products designed not only for beautification but also for relaxation. They are also purchasing cozy bedding and surrounding their comfort zones with fine pieces of furniture.
For more information, please contact Elyssa Cunningham at Infogroup Targeting Solutions, 402.836.5720
Arthritis Foundation
May 6, 2013
For the very first time, Wiland Direct members can apply their models to Arthritis Foundation names to connect with their ideal customer type for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.
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Models can be applied across the universe of 347,000 donors from Arthritis Foundation. Arthritis Foundation is the only national not-for-profit organization that works for those affected by more than 100 types of arthritis and related conditions with advocacy, programs, services and research. These generous donors support this organization dedicated to preventing, controlling, and curing arthritis.
For more details, contact Cindi Nowatnick at Infogroup Targeting Solutions—402.836.6238.
Las Vegas Woman Magazine
May 2, 2013
Infogroup Targeting Solutions is pleased to announce management of the Las Vegas Woman Magazine list.
New to market with 147,000 subscribers, Las Vegas Woman Magazine is a quarterly publication devoted to what's important to women of all ages. This insightful magazine covers a wide range of topics that are relevant to the lives and important to the hearts of Las Vegas women. These dynamic women are interested in matters that are central to women everywhere; and, they love supporting local businesses and events. The magazine covers such topics as: health, family, cooking, exercise, fundraising appeals, finances, relationships, and travel.
Subscribers pay a rate of $49.95 per year.
Demographics:
Average Age: 42
Average Income: $80,000
53% Homeowners
37% Married
For more information on Las Vegas Woman Magazine, please contact Mary Hickey at Infogroup Targeting Solutions, 402.836.5662.
Guideposts
May 1, 2013
Infogroup Targeting Solutions is pleased to announce new List & Insert Management of Guideposts.
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. With over 1.7 million subscribers, donors and buyers this list program has something for everyone!
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1,600,000 Magazine Subscribers
1,080,000 Book & Product Buyers
450,000 Guideposts Foundation Donors
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654,000 Premium Ride-Along
Demographics:
Average Age 67 • Average Income $54,000
“We were all very impressed with the innovative ideas and thought process that went into Infogroup’s proposal”, stated Rocco Martino, SVP Guideposts. “The list of additional data elements they bring to the table is truly extensive and we look forward to utilizing them to help expand our user base. That, combined with positive feedback from their clients, made Infogroup the clear choice to handle our list & insert management business.”
Watch for a brand new enhancement package launching this month!
Visit their website at www.guideposts.org
For more information on Guideposts lists, please contact the team at Infogroup Targeting Solutions:
Lists: Lynn Wallis, 402.836.5602 | Peggy O’Keefe 402.836.5690
Ride Along: Nancy O’Reilly, 402.836.5618
Sturbridge Yankee Workshop
April 29, 2013
The Sturbridge Yankee Workshop file of buyers of decorative accents, furniture, rugs and lighting, now offers 65 new transactional selections. Have a look at the wide array of buyer category data.
Demographics:
Average Age Range 45-54
$70,000 Average Income
26% HHI is $150K+
51% Have a professional/technical occupation
67% Have lived in their current residence for over 6 years
26% Have teenagers in the household
25% Purchase pet products
66% Purchase woman’s apparel
Usage includes: Ballard Designs, Colonial Williamsburg Foundation, Fresh Finds, and Plow & Hearth.
For more information please contact Matt Musikar at Infogroup Targeting Solutions, 402.836.5646.
OSP Group (former REDCATS USA)
April 25, 2013
Infogroup Targeting Solutions has been awarded exclusive list management of the Fullbeauty list. The file is being released for exchange only activity.
38,130 Total Universe
Launched in 2011, Fullbeauty offers the plus and extended plus size woman the best fitting, most comfortable and largest selection of bras in the most styles, sizes, colors and brands, presented with a full wardrobe of complementary lingerie. These products have a widespread appeal to all plus size women, regardless of age and income.
You can select recency, dollar, bank card, in-house credit and internet buyers.
Demographics:
Average Age 54M
Average Income $64,000
100% Female
For additional information, contact Audrey Wallis at 402.836.5109, or Nicole Wheeler at 402.836.5169.
Pendleton
April 24, 2013
Infogroup Targeting Solutions announced that the Pendleton file has been overlaid with Marketing Genetics enhancements—allowing marketers to accurately target high response consumers based on their recent purchase behavior.
A sample of 12 month counts includes:
26,331 Food Buyers
33,212 Gardening & Patio Buyers
39,787 Gift Buyers
25,949 Health & Beauty Buyers
49,053 Home Décor Buyers
66,342 Housewares/Furnishings Buyers
25,530 Jewelry Buyers
58,959 Men's Apparel Buyers
45,072 Shoe Buyers
94,081 Women's Apparel Buyers
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Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel, and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
These sophisticated consumers are living life to the fullest in a wide array of classic designs from Pendleton. This collection of quality apparel and accessories has attracted an upscale crowd of mail order buyers who are looking to add some comfort and timeless style to their wardrobes. Whether at work or play, Pendleton customers are always looking their very best!
For more information, please contact Elyssa Cunningham at Infogroup Targeting Solutions, 402.836.5720.
Plow & Hearth
April 23, 2013
The Plow & Hearth Brands have been newly enhanced with Genesis aggregated transactional data and demographic attributes that provide the most selective universe on the market. The corporate brands include: Plow & Hearth, HearthSong, Magic Cabin,Wind & Weather and the Corporate Masterfile. You can reach catalog and internet buyers who purchased products ranging from home & hearth, yard & garden, weather, crafts, toys, and gifts to problem solvers.
Demographic Attributes are available in the marketplace for participants and non-participants of the Datalogix database. Selects include: Age, Income, Presence of Children, Children’s Age, Ethnic Code, Occupation, Lifestyle and Mail Order Interests.
Genesis Data is available to Datalogix participants. We have identified the top product categories and subcategories that can help any mailer better target their core audience. The Datalogix is actual transactional data including Recency of Purchase, Frequency, Monetary, and Product Categories/Subcategories.
12 Month Product Categories:
|
Automotive
Children
Crafts
Décor
Electronics
Equine
Food
Garden
Gifts
|
Home Office
Household
Jewelry
Kitchen
Men’s
Movies/Music/Books
Nonprofit
Outdoor
Personal Care
|
Pets
Plus Size
Recreational
Shoes
Special Occasion
Teen Tool
Travel
Women’s Apparel
|
For additional information, contact Audrey Wallis at Infogroup Targeting Solutions, 402.836.5109.
Yankee Candle
April 18, 2013
Yankee Candle has been newly enhanced with Genesis aggregated transactional data and demographic attributes that provide the most selective universe on the market. Yankee Candle buyers have purchased premium scented candles, tabletop gifts and home accent pieces. These consumers love to decorate their home with thoughtfully selected items that reflect their personal styles, creating an inviting atmosphere with scents for every season.
Demographic Attributes are available in the marketplace for participants and non-participants of the Datalogix database. Selects include: Age, Income, Presence of Children, Children’s Age, Ethnic Code, Occupation, Lifestyle and Mail Order Interests.
Genesis Data is available to Datalogix participants. We have identified the top product categories and subcategories that can help any mailer better target their core audience. The Datalogix is actual transactional data including Recency of Purchase, Frequency, Monetary, and Product Categories/Subcategories.
12 Month Product Categories:
|
Automotive
Children
Crafts
Décor
Electronics
Equine
Food
Garden
Gifts
|
Home Office
Household
Jewelry
Kitchen
Men’s
Movies/Music/Books
Nonprofit
Outdoor
Personal Care
|
Pets
Plus Size
Recreational
Shoes
Special Occasion
Teen Tool
Travel
Women’s Apparel
|
For additional information, contact Audrey Wallis at Infogroup Targeting Solutions, 402.836.5109.
Gardener's Supply
April 16, 2013
Gardener's Supply has been newly enhanced with Genesis aggregated transactional data and demographic attributes that provide the most selective universe on the market. Gardener’s Supply customers are enthusiastic gardeners who have purchased seed starting supplies, garden tools, greenhouse, outdoor furniture, organic fertilizers and growing supplies along with decorative accents, clothing and seasonal gifts.
Demographic Attributes are available in the marketplace for participants and non-participants of the Datalogix database. Selects include: Age, Income, Presence of Children, Children’s Age, Ethnic Code, Occupation, Lifestyle and Mail Order Interests.
Genesis Data is available to Datalogix participants. We have identified the top product categories and subcategories that can help any mailer better target their core audience. The Datalogix is actual transactional data including Recency of Purchase, Frequency, Monetary, and Product Categories/Subcategories.
12 Month Product Categories:
|
Automotive
Children
Crafts
Décor
Electronics
Equine
Food
Garden
Gifts
|
Home Office
Household
Jewelry
Kitchen
Men’s
Movies/Music/Books
Nonprofit
Outdoor
Personal Care
|
Pets
Plus Size
Recreational
Shoes
Special Occasion
Teen Tool
Travel
Women’s Apparel
|
For additional information, contact Audrey Wallis at Infogroup Targeting Solutions, 402.836.5109.
Smile Train
April 8, 2013
Smile Train has made their higher dollar donors available to commercial mailers.
Consumer mailers can now choose from $5+, $10+, $20+, $25+, $50+, $75+ and $100+. All dollar ranges are capped at $999.
Smile Train - Commercial Mailers
With an average age of 56 and HHI of $100,000, this list is a perfect test opportunity for upscale apparel, gift and home décor catalogs. Enhanced Demographic, Lifestyle, Religious and Ethnic data are also available.
The Smile Train is dedicated to helping the millions of children in the world who suffer from cleft lip and palate through free surgery for children, free training for doctors and research to find a cure. Founded in 1999, The Smile Train now provides free cleft surgery to more than 110,000 children each year through programs in 75 developing countries.
For more information contact:
John Briley, 402.836.5692
Laura Cox, 402.836.5689
Private Golf Club Members by High Draw Partners
April 1, 2013
Infogroup Targeting Solutions welcomes Private Golf Club Members by High Draw Partners - USA & Canada
These two files of 400,000+ Private Golf Club Members by High Draw Partners offer the opportunity to reach an exclusive audience of high net worth golf club members all across the United States and Canada. They are individually confirmed to be members of golf clubs throughout the United States and Canada.
Private Golf Club Members by High Draw Partners identifies the very highest segment of active, avid golfers in the United States and Canada. This affluent, successful and exclusive group is made up of very high net worth golfing households. They are passionate about their purchases, carry a wealth of influence within their natural markets and are philanthropic.
Kevin Casey, President of High Draw Partners said, “These private club golfers are perfect for myriad marketing campaigns. Other media and numerous direct response mailing lists are experiencing painfully shrinking portfolios and uncertainty about their future ability to reach the affluent golfer. Our lists are a timely and unique direct mail solution—a great audience for engaging the high end and laser-targeted offers across the board.”
List Manager, Matt Musikar added, “When asked what type of golfers direct marketers can expect to reach with the Private Golf Club Members High Draw list, I am able to provide them with the specific categories.” They include:
* Private Country Club Golfers with High Net Worth and Incomes that support their active lifestyles
* Private Golf Membership Communities
* Competitive Golfers representing their home club
* Pro-Am Golfers
* Golfers maintaining a handicap at a private club
In addition, this file has been enhanced through Infogroup’s industry leading proprietary data enhancement capabilities. Choose from over 200 consumer demographic, lifestyle and psychographic selects.
According to Golf World Magazine, these avid golfers are prime targets for a wide variety of offers:
"The demographic profile of the modern golfer is undeniably impressive...the upper segment of the population (households with over 100K of income)...these are the most influential members of the golf population and, consequently the most relevant to efficient marketers.
"Avid golfers tend to be the most influential members of a highly lucrative audience. In terms of marketing, they are the ideal focus for advertisers with an affluent target. They are core consumers who influence other "influentials." Not only can avid golfers afford to spend on products immediately, they can also impact the spending of other consumers far into the future."
Mr. Casey summed up the opportunity, “Let’s say that you wanted to bake the world’s finest apple pie. Would you spend time and money going around shaking trees to find the apples that meet your quality standard? Or, if available, would you acquire a bushel of premium apples to maximize efficiency and cost?”
Data cards:
Private Golf Club Members by High Draw Partners USA
Private Golf Club Members by High Draw Partners Canadian
View the High Draw Partners whitepaper.
For more information, please contact Matt Musikar at Infogroup Targeting Solutions, 402.836.5646.
Norm Thompson
March 21, 2013
The Norm Thompson family of lists has been overlaid with TargetReady Models and Marketing Genetics enhancements: Solutions, Sahalie, Gold Violin, Norm Thompson, and Norm Thompson Corporate Masterfile.
TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Marketing Genetics selections include RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data. Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions.
Norm Thompson TargetReady Models
Norm Thompson Marketing Genetics Enhanced
Norm Thompson spend an average of $110 on apparel, footwear, gifts, floral and food items. They are well-traveled, socially responsible and generous to a variety of causes including environmental and wildlife concerns. They have demonstrated their willingness to donate, purchase, and/or subscribe.
Solutions TargetReady Models
Solutions Marketing Genetics Enhanced
These are mail order buyers of unique products that solve the challenges of everyday life. The Solutions customer has purchased products relating to household, garden, travel and automotive needs, as well as health/personal care.
Sahalie TargetReady Models
Sahalie Marketing Genetics Enhanced
Sahalie catalog is inspired by an active Northwest lifestyle, targeting people who love traveling, the outdoors, and adventures that take them "off the beaten path"—whether on trips or simply in their everyday lives.
Gold Violin TargetReady Models
Gold Violin Marketing Genetics Enhanced
Gold Violin sells products designed to improve quality of life for those with sight, hearing or mobility challenges. The merchandise mix includes home, gift, travel, and health-related products. Buyers are primarily baby boomers and seniors who purchase for themselves, friends or relatives.
Norm Thompson Corporate Masterfile TargetReady Models
Norm Thompson Corporate Masterfile Marketing Genetics Enhanced
A combined, unduplicated file of high-ticket apparel, gift, homewares and food buyers from all of the Norm Thompson Properties: Norm Thompson, Solutions, Sahalie, Gold Violin, and Bodybelle.
For more information, please contact Lynn Wallis at Infogroup Targeting Solutions, 402.836.5602.
National Wholesale Company
March 18, 2013
Infogroup Targeting Solutions is pleased to announce new management of the National Wholesale Company list. With 425,000 last 12 month buyers, these mature consumers are generous with fundraising causes and are prime prospects for offers of gifts and general merchandise, books and publications, home décor, food/cooking, financial, insurance, travel, services and more.
National Wholesale Company, Inc. brings softness and comfort to clothe their buyers. From ultra soft knits, embroidered tunics and classic jackets to comfortable pants, dresses, shoes and accessories, these buyers choose apparel that reflects their relaxed and active lifestyle—perfect casual wear for relaxing at home or running errands and a dressier look for work or dining with friends and family.
Demographics:
Average Age 60+
Average Household Income $40K
For more information on National Wholesale, please contact Tony Troiano at Infogroup Targeting Solutions, 402.836.6251.
Norm Thompson
March 8, 2013
Wiland Direct members can apply their models to the individual universes from the Norm Thompson family of titles to connect with their ideal customer type for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.
Norm Thompson Wiland Direct Modeled File - 491,926 Universe
Norm Thompson customers are curious, well read and well educated knowledge seekers who value authenticity. Spending an average of $110 on apparel, footwear, gifts, floral and food items, Norm Thompson customers are well-traveled, socially responsible and generous to a variety of causes including environmental and wildlife concerns. They have demonstrated their willingness to donate, purchase, and/or subscribe.
Solutions Wiland Direct Modeled File - 762,612
These are mail order buyers of unique products that solve the challenges of everyday life. The Solutions customer has purchased products relating to household, garden, travel and automotive needs, as well as health/personal care.
Gold Violin Wiland Direct Modeled File - 310,608 Universe
Described as "Helpful Products for Independent Living," Gold Violin is the first and only catalog and online store dedicated to upscale products designed exclusively for seniors. Gold Violin sells products designed to improve quality of life for those with sight, hearing or mobility challenges. The merchandise mix is rounded out with home, gift, travel, and health-related products. The Gold Violin consumers are well-educated baby boomers and savvy seniors who enjoy purchasing for themselves, friends or relatives. These buyers enjoy the convenience of purchasing through catalogs as well as online.
Sahalie Wiland Direct Modeled File - 352,410 Universe
Sahalie catalog is inspired by an active Northwest lifestyle, targeting people who love traveling, the outdoors, and adventures that take them "off the beaten path"—whether on trips or simply in their everyday lives.
For more details, contact Lynn Wallis at Infogroup Targeting Solutions—402.836.5602, lynn.wallis@infogroup.com.
Chelsea & Scott
March 4, 2013
Infogroup Targeting Solutions is announcing that TargetReady Models have been applied to the highly responsive One Step Ahead and Leaps and Bounds Universe file. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the One Step Ahead and Leaps and Bounds Universe data card with all available TargetReady Model selections.
One Step Ahead and Leaps and Bounds Universe is a deduped file of buyers across the two companies, providing mailers with a large universe of names from the Chelsea & Scott family of lists.
One Step Ahead buyers are affluent internet and catalog consumers—busy moms looking for quality products for their babies and children. They love the convenience of shopping on the internet and by mail. Most of these buyers have used their credit cards to purchase "thoughtfully selected products to help with baby...every step of the way." One Step Ahead features product categories including Meal Time, Bath & Health, Just for Mom, Safety, Nursery, Baby Clothing and Travel & Gear.
Leaps and Bounds brings you the ultimate internet and catalog buyer. The website and catalog are packed with innovative products designed to help the 21st Century child, age 3-7, grow and develop...by leaps and bounds! These educational toys and developmental products include categories of: Health & Growth, Safety, Travel, Indoor and Outdoor Toys and Clothing.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions, 402.836.5154.
Garnet Hill
February 28, 2013
Infogroup Targeting Solutions is announcing that TargetReady Models have been applied to the highly responsive Garnet Hill file. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the Garnet Hill data card with all available TargetReady Model selections.
For nearly 40 years, Garnet Hill has been a high quality resource for luxurious bedding and designer fashions. The original natural fibers catalog, Garnet Hill features an exquisite assortment of unique and superbly crafted items including bedding, home furnishings, bath linens, women's apparel, and fine lingerie.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions, 402.836.5154.
WNET Channel 13
February 25, 2013
Infogroup Targeting Solutions is pleased to introduce the WNET Channel 13 Wiland Direct Modeled Masterfile list.
Wiland Direct members can now apply their models to WNET’s masterfile names, allowing them to connect with their ideal customer type for the highest rate of response. This list is available to any non-competitive participants in the Wiland Direct Database.
New York based WNET/Thirteen is the flagship station in public television today and producer of many long running PBS programs such as “Nature,” “Great Performances,” and “American Masters.”
For more information, please contact:
John Briley, 402.836.5692, john.briley@infogroup.com
Laura Cox, 402.836.5689, laura.cox@infogroup.com
Boden
February 19, 2013
Infogroup Targeting Solutions announces the Boden Masterfile is now available with Marketing Genetics enhancements, TargetReady Model selections, and Wiland modeling.
Boden Masterfile Marketing Genetics Enhanced allows marketers to accurately target high response consumers based on their recent purchase behavior.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
TargetReady Models have been applied to the highly responsive Boden files. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the Boden Masterfile data card with all available TargetReady Model selections.
For the very first time, Wiland Direct members can apply their models to Boden’s names to connect with their ideal customer type for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.
view data card
Models can be applied across the universe of 870,000 buyers from Boden. Boden offers fun, fashionable, top quality apparel for the discriminating consumer. Since 1991, Boden has offered well-made, competitively priced, classic clothes for the entire family. From crisp linen trousers and chinos to comfy t-shirts and playful skirts, Boden shoppers outfit their lives in style and tradition. The Boden Masterfile consists of deduped buyers across the Boden catalogs.
Boden offers fun, fashionable, top quality apparel for the discriminating consumer. Since 1991, Boden has offered well-made, competitively priced, classic clothes for the entire family. From crisp linen trousers and chinos to comfy t-shirts and playful skirts, Boden shoppers outfit their lives in style and tradition. The Boden masterfile consists of deduped buyers across the Boden catalogs.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions—402.836.5154.
National Wildlife Federation
February 15, 2013
Infogroup Targeting Solutions announced that the Ranger Rick Masterfile has been overlaid with Marketing Genetics enhancements—allowing marketers to accurately target high response consumers based on their recent purchase behavior.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
The Ranger Rick Masterfile is comprised of unduplicated subscribers, gift givers and expires to Ranger Rick and Ranger Rick Jr. Through these children’s publications, kids learn all about animals, their habitats, and how to help endangered species and their environment.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions—402.836.5154.
Burpee
February 14, 2013
The Burpee file is newly enhanced with Adult Age, Income, Presence of Children and Donor data. In addition, you can select average purchase, cumulative purchase, multi buyers, gender and recency.
Discover why Burpee has been a household name for more than a century, with a file now offering over 275,000 last 12 month buyers.
12 Month Buyer Counts:
Age 35-49 = 48,000
Age 50+ = 182,000
Age 60+ = 119,000
Kids Age 0-3 = 7,000
Kids Age 4-7 = 14,000
Kids Age 8-12 = 18,000
Kids Age 13-17 = 18,000
HH Income $71K+ = 161,000
HH Income $101K+ = 110,000
Donors = 86,000
Demographics:
Average Age 45
HHI Income $60,000
98% Homeowners
The Burpee Seed Company was founded in 1876 by a young man who had a passion for plants and animals. Within 25 years he had developed the largest, most progressive seed company in American. Millions of consumers look forward to receiving their spring catalog with brilliant colors of vegetables, plants, perennials and annuals, along with home gardening supplies and gift ideas. These buyers have purchased from the most extensive selection of high quality seed, bulbs, flowering seeds and nursery stocks. These responsive mail orders buyers are strong performers for any gardening, nature, environmental, outdoor, how-to, home improvement, and housewares offer.
For more information, please contact Audrey Wallis at Infogroup Targeting Solutions, 402.836.5109.
Justice
February 13, 2013
Infogroup Targeting Solutions announced that the Justice file has been overlaid with Marketing Genetics enhancements, allowing marketers to accurately target high-response consumers based on their recent purchase behavior.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
Justice provides precise targeting of households with tweens, teens, and adults who have a passion for fashion and shopping! These affluent consumers and their children are shopping at Justice to find the latest fashions, accessories, gifts and entertainment for the "Tween Girls" in their lives.
For more information, please contact Tony Troiano at Infogroup Targeting Solutions—402.836.6251.
Sturbridge Yankee Workshop
January 21, 2013
The Insert Media Division of Infogroup Targeting Solutions is pleased to announce the addition of the Sturbridge Yankee Workshop Catalog Blow-In Program as a *New to Market* and newly managed program, effective immediately.
Estimated Annual Catalogs Mailed 7,537,708 @ $35/M
Celebrating their 60th anniversary in 2013, Sturbridge Yankee Workshop offers decorative accents, quality furniture, domestics, rugs, wall décor, and lighting to brighten and warm the home, making it a cozy place for family and friends. They offer many “exclusive only at Sturbridge Yankee Workshop” furnishings and décor items in their catalog and on their website. Their large selection of Shaker, country-style furniture, novelty and nostalgia items, gardening decor, and holiday items creates a unique grandeur of home décor and an elegant look of personalization in the home.Visit their website at: www.sturbridgeyankee.com
These mostly-female consumers (81%) are in the age range of 45 to 54 with a median household income of $70,000. 26% have income greater than $150,000, 51% hold professional/technical positions, 67% have lived in current residence for 6+ years, 26% have teens living at home, and 34% have pets in their households.
Please contact Paddy Upton at 402.836.5170.
The New York Times
January 8, 2013
The Insert Media Division of Infogroup Targeting Solutions is pleased to announce the addition of The New York Times Billing Statement Program as a newly managed program effective immediately.
Estimated Statements Mailed on a 4-week Cycle: 210,000 @ $65/M
The New York Times is much more than news. One of the most recognized and powerful brands in the world, The New York Times offers their billing statements as an opportunity to reach these highly educated, affluent and influential subscribers.
Subscribers are discerning, open-minded, and deeply curious about the world around them. The New York Times is an important part of their lives. They rely on its rich information to stay well informed and make better decisions. They rely on its impeccable news coverage and reporting as well as book reviews, food columns, sports pages, home features, arts section, financial coverage, science pages, fashion and travel sections, and special articles.
These consumers have a median age of 52 with a median household income of $99,000; 49% have income greater than $100,000. 64% are college graduates and 42% hold professional/managerial positions.
Please contact Paddy Upton at 402.836.5170.
Paul Fredrick
December 13, 2012
Infogroup Targeting Solutions and Paul Fredrick are pleased to launch three new lists: Paul Fredrick Enhanced, Paul Fredrick Marketing Genetics Enhanced, and Paul Fredick TargetReady Models.
Paul Fredrick Enhanced offers Infogroup demographic and lifestyle data selections.
Following is a sampling of counts:
3 Month Buyers = 39,542
6 Month Buyers = 87,511
12 Month Buyers = 189,828
12 Month Counts:
ADULT AGE
Over 55 = 109,438
Over 65 = 59,897
Over 75 = 22,276
RELIGIOUS
Catholic = 47,102
Jewish = 10,928
LIFESTYLES
Cooking Interest = 40,230
Craft Interest = 23,694
Culture Arts Interest = 10,194
Donor Interest = 46,512
Electronics Interest = 13,122
Gardening Interest = 36,728
Health Interest = 38,288
Sports Interest = 25,655
Travel Interest = 14,586
Dog Interest = 10,456
Cat Interest = 6,514
This is a great opportunity for catalogers, publishers, fundraisers, insurance offers and regional mailers to take advantage of this large pool of consumers.
Paul Fredrick file has been overlaid with Marketing Genetics enhancements—allowing marketers to target consumers based on their recent purchase behavior.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
TargetReady Models have also been applied to the Paul Fredrick file.
TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the Paul Fredrick data card with all available TargetReady Model selections.
The Paul Fredrick customer is an intelligent, experienced buyer with discerning taste and a true appreciation of value. Buyers are 85% male, with an average age of 48 and average income of $160,000.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions, 402.836.5154
National Wildlife Federation
November 20, 2012
National Wildlife Federation has some exciting changes to share.
NOW COMBINED INTO TWO GREAT MAGAZINES!
The files have moved from Ranger Rick, Big Backyard, and Wild Animal Baby to Ranger Rick and Ranger Rick Junior. Ranger Rick will be catering to kids ages 7-14, and Ranger Rick Junior will be focused on kids ages 4-7. National Wildlife Federation will be moving current subscribers of Wild Animal Baby and Big Backyard to the brand new Ranger Rick Junior magazine.
So you might ask…
How does this impact the lists?
1. Both files will offer subscribers and gift-givers.
2. We can continue to omit old orders from current orders.
3. Wild Animal Baby and Big Backyard buyers can be ordered but there won’t be new names going forward. The files will be frozen through September 2012.
And how about the Masterfile?
We will continue to offer a masterfile which will be made up of current subscribers to Ranger Rick and Ranger Rick Junior as well as former subscribers of Wild Animal Baby and Big Backyard. Gift Givers and Subscribers will be available, as they had been in the past. The Masterfile is enhanced with Infogroup data.
Additionally, the National Wildlife Federation Children’s Publication Masterfile will now be referred to as the Ranger Rick Masterfile, since that speaks 100% to the brand.
We are very excited about these changes for National Wildlife Federation Kids Publications - Ranger Rick & Ranger Rick Junior!
Data cards include:
Ranger Rick Gift Givers
Ranger Rick Subscribers
Ranger Rick Jr. Gift Givers
Ranger Rick Jr. Subscribers
Ranger Rick Masterfile
Ranger Rick Gift Givers Masterfile
Ranger Rick Enhanced Masterfile
Please feel free to contact Infogroup Targeting Solutions with any questions:
Linda Thompson at 402.836.5154
Donna DeMaura at 402.836.5130
Draper’s & Damon’s
November 15, 2012
For the very first time, Wiland Direct members can apply their models to Draper’s & Damon’s names to connect with their ideal customer type for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.
view data card
Models can be applied across the universe of 354,000 buyers from Draper’s & Damon’s. Buyers have purchased from a carefree collection of fine-quality apparel, jewelry and footwear designed to meet the lifestyle demands of today's busy woman. From luncheon engagements to relaxing at home, Draper’s & Damon’s offers ensembles for every moment of her active lifestyle.
For more details, contact Linda Thompson at Infogroup Targeting Solutions—402.836.5154
LittleMissMatched
November 7, 2012
Infogroup Targeting Solutions announces that the LittleMissMatched file has been overlaid with Marketing Genetics enhancements—allowing marketers to accurately target high response consumers based on their recent purchase behavior.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2-year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
LittleMissMatched buyers are looking for one-of-a-kind apparel, accessories and home furnishings for the creative "tweens" in their lives, as well as for themselves. They love surfing the web for unique items. Today, this fun and creative lifestyle brand has extended beyond creative mismatched socks to apparel, accessories, room décor, bags, furniture, books, sporting goods, and more. The average buyer age is 38; average income is $75,000+. The file is 85% female.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions—402.836.5154
LittleMissMatched
October 26, 2012
Infogroup Targeting Solutions announces that TargetReady Models have been applied to the highly responsive LittleMissMatched file. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the LittleMissMatched data card with all available TargetReady Model selections.
LittleMissMatched buyers are looking for one-of-a-kind apparel, accessories and home furnishings for the creative "tweens" in their lives, as well as for themselves. Today, this fun and creative lifestyle brand has extended beyond creative mismatched socks to apparel, accessories, room décor, bags, furniture, books, sporting goods, and more. These mostly female buyers are an average age of 38 with income of $75,000+. They love surfing the web for unique items.
For more information, please contact Linda Thompson at 402.836.5154
Draper's & Damon's
October 24, 2012
Infogroup Targeting Solutions and Draper’s & Damon’s, a division of Orchard Brands, are pleased to announce the launch of the Draper’s & Damon’s Infogroup Enhanced file!
This brand new file is enhanced with Infogroup demographic and lifestyle data.
Following is a sampling of counts:
|
1 Month Buyers = 52,000
3 Month Buyers = 117,000
6 Month Buyers = 193,000
12 Month Buyers = 255,000
12 Month Counts:
ADULT AGE
<60 = 38,321
<50 = 17,889
>50 = 228,937
>60 = 208,505
RELIGIOUS
Catholic = 51,063
Jewish = 8,269
|
LIFESTYLES
Cooking Interest = 152,806
Craft Interest = 95,152
Donor Interest = 106,973
Health Interest = 125,592
Home Decorating Interest = 126,336
Travel Interest = 111,786
Reading/Magazine Interest = 161,185
Dog Interest = 29,567
Cat Interest = 21,052
POLITICAL AFFILIATION
Republican/Conservative = 9,473
Democratic/Liberal = 3,851
|
This is a great opportunity for catalogers, publishers, fundraisers, insurance offers and regional mailers to take advantage of this large pool of female consumers.
For additional information regarding the new Draper’s & Damon’s Infogroup Enhanced file, please contact Linda Thompson at 402-836-5154
Time Inc.
October 12, 2012
The InStyle, Real Simple and Southern Living subscriber files from Time Inc. have been overlaid with Marketing Genetics enhancements—allowing marketers to accurately target high response consumers based on their recent purchase behavior.
Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2 year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Marketers can select from true transactional data including RFM, Sales Channel and Product Category combined with Age, Income, Presence of Children, and Lifestyle data.
Product Supercategories include Apparel (Men’s, Women’s), Shoes, Automotive, Garage, Tools, Books, Music & Video, Children’s, Crafts, Electronics & Gadgets, Food & Wine, Gardening, Gift Merchandise, Health & Beauty, Home Décor, Home Office, Housewares/Furnishings, Interests & Hobbies, Jewelry, Pets, Professional, Religious, Sports & Outdoor.
InStyle is an upscale beauty and fashion magazine that provides tips on how to look great with the latest trends. It contains the most popular styles, advice from fashion designers in Hollywood, plus beauty and wellness tips. These consumers are primarily female with a median age of 35 and median income of $83,600.
12 Month InStyle Marketing Genetics Universe – 331,700
Real Simple is the monthly publication dedicated to affluent, busy women who seek to simplify their lives. It covers recipes, home decorating tips, and wellness advice as well as the season’s most popular fashions. These customers are 88% female with median age 45 and $93,200 median income.
12 Month Real Simple Marketing Genetics Universe – 555,000
Southern Living celebrates the best of life in the South with coverage of travel, gardening, home decorating, and food to enrich the lives of its devoted readers. The file is 78% female /22% male. The median subscriber age is 52; median income is $72,500.
12 Month Southern Living Marketing Genetics Universe – 1,072,500
For more information, please contact the Time Inc. Sales Team:
Sherry Flint at 402-836-5182, sherry.flint@infogroup.com
Sue Cullinane at 402-836-5542, susan.cullinane@infogroup.com
Chris Goodwin at 402-836-5120, chris.goodwin@infogroup.com
TriggerSource Database
October 3, 2012
Infogroup Targeting Solutions, B2C List Services Group announces management of the new TriggerSource Database.
120,000,000 consumers have responded to a variety of events which have recently transpired in their lives, altering their lifestyles. The TriggerSource database keeps you up to speed on these ever-evolving changes. The “trigger” hinges on new life experiences such as marriage, engagement, pregnancy, birth, car purchase, looking for insurance, needing a credit card, retirement, donating, investment or health issue. Every consumer action modifies or updates current data within the TriggerSource database, making this the “go to” database for your offer!
Direct Marketers are able to select responsive 100% opt in and Can Spam 2003-compliant names and email addresses. The responders wish to receive information on products and services through opt in email and postal. SANS# with expiration date and approved script required for telemarketing.
The TriggerSource opt in file represents consumers who are opt in subscribers to our network and have been surveyed to receive specific information on their lifestyle and interests. Copies of these surveys are available upon request.
Matt Musikar, Account Manager at Infogroup stated, "TriggerSource enables marketers to reach consumers quickly with evolving changes in lifestyles. With over 120 million names, phone numbers and email addresses, automotive data, ailments, mover data, smartphone data, age, ethnicity, religion and lifestyle elements, we are confident we can find your marketer’s ultimate “trigger.” If you don’t see what you need, just ask!"
Data cards include:
TriggerSource Masterfile
TriggerSource Engaged and Newly Married
TriggerSource Prenatal and Newborn
TriggerSource Automobile Types
TriggerSource Ethnicity and Religion
TriggerSource New Movers
TriggerSource Self Reported Ailments
TriggerSource Canadian
For more information please contact Matt Musikar at 402.836.5646
Sturbridge Yankee Workshop
October 1, 2012
Infogroup Targeting Solutions Welcomes Back Management of the Sturbridge Yankee Workshop Mailing List.
Sturbridge Yankee Workshop offers decorative accents, quality furniture, domestics, rugs, wall decor and lighting to brighten and warm the home, making it a cozy place for family and friends with a touch of the classically-styled home accents. Their large selection of Shaker and country-style furniture creates a unique decorating style and an elegant look of handcrafted designs.
Sturbridge Yankee Workshop’s 70,000 12 month buyers are primarily female, with an average age of 50 and a household income of $150,000.They are direct mail savvy and enjoy the convenience that shopping by mail affords them. New product selections include: Tabletop & Housewares, Furniture, Domestics, Decorative Furnishings, Wall Décor, Food & Games, and Rugs & Lighting. The Sturbridge Yankee Workshop file is also enhanced with demographic, ethnic, religious, co-op, and lifestyle data to zero in on a targeted audience.
Matt Musikar, Account Manager at Infogroup, stated, "We are thrilled to welcome back the Sturbridge team to Infogroup to increase their list sales with our new innovative products and services offered by the Targeted Solutions team!"
Infogroup recommends Sturbridge Yankee Workshop for offers including gift, general merchandise, music/video, apparel, fundraisers, publishers, financial services and more.
For information on the list contact: Matt Musikar at 402.836.5646.
Garnet Hill
September 28, 2012
Infogroup Targeting Solutions and one of America’s premier catalog cooperatives have partnered to harness the power of consumer mail order catalog buyers and online transactional purchase behavior to create new Marketing Genetics Enhancements on the Garnet Hill file.
Reach buyers that have been overlaid with Adult Age, Income, Child Age, Lifestyle, and Purchase data through Marketing Genetics.
The Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2 year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Select from true transactional data to the number of times someone has purchased by recency and product category. Supercategories include apparel (men’s, women’s), shoes, automotive, garage, tools, books, music & video, children’s, crafts, electronics & gadgets, food & wine, gardening, gift merchandise, health & beauty, home décor, home office, housewares/furnishings, interests & hobbies, jewelry, pets, professional, religious, sports & outdoors. Sales channels available include catalog buyers, web buyers, or retail buyers.
For over 30 years, Garnet Hill has been a high quality resource for luxurious bedding and designer fashions. Garnet Hill, the original natural fibers catalog, features an exquisite assortment of unique and superbly crafted items including bedding, home furnishings, bath linens, women's apparel, fine lingerie, women's shoes, jewelry and accessories, and children's apparel.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions, 402.836.5154
Improvements
September 25, 2012
Infogroup’s TargetReady Models have been applied to the highly responsive Improvements file. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the Improvements data card with all available TargetReady Model selections.
Improvements catalog is the leader in innovative and unique products that enhance the look, organization, and function of one’s home. The Improvements catalog offers homeowners products that make life less of a hassle around their homes, yards and cars. It's packed with easy-to-use products for home repair and maintenance, kitchen and bath makeovers, organization and storage, cleaning, gardening, safety, and automotive use. Many items are uniquely engineered by their own in-house product-design staff. Buyers are average age range of 45-54 and average income of $75,000+; 93% own their own home.
For more information, please contact Elyssa Cunningham at Infogroup Targeting Solutions, 402.836.5720.
Women's Leadership Exchange
September 19, 2012
Infogroup Targeting Solutions B2B List Services Group Appointed List Manager of Women’s Leadership Exchange.
Infogroup Targeting Solutions announced today it has been awarded management of the new-to-the-market Women’s Leadership Exchange.
The Women's Leadership Exchange® (WLE) is a social entrepreneurship organization for successful women in business, established by affluent businesswomen. WLE offers a forum that helps fill the information gap and provides a venue for building connections that will facilitate their success in business and in life. Whether they are leading their own companies, or are leaders in the corporate, government or not-for-profit sectors, WLE recognizes the unique challenges women face.
Members have access to various conferences, networking events, online resources, publications and e-newsletters that provide timely information to excel their careers in major markets around the U.S. These professional women enjoy tips on everything from business planning to finance, to human capital, in addition to insight on the fastest growing women-owned companies, highlights from conferences and the latest breaking news in the business community.
Postal and email names are available.
For more information and to view available selects, view data card.
www.womensleadershipexchange.com
For more information, please contact Mike Mayhew at Infogroup Targeting Solutions at 402.836.5636
Krames StayWell
September 18, 2012
Infogroup Targeting Solutions B2B List Services Group Appointed List Manager of Krames StayWell.
Infogroup Targeting Solutions announced today it has been awarded management of Krames StayWell.
Krames StayWell is the largest provider of interactive, print and mobile patient education solutions, consumer health information, and population health management communications in the country. Krames StayWell delivers every essential aspect of healthcare communication at the highest level, distributing over 1,200 individual publications across 38 specialty areas to 40 million patients, healthcare consumers and doctors each year.
Healthcare professionals and providers use Krames StayWell publications, DVD’s, guides, and video solutions for their effectiveness in increasing patient understanding and motivating healthy behaviors. Krames StayWell supplies content in popular specialties which include Orthopedics, Cardiology, General Surgery, Dentistry, Otolaryngology, OB-GYN, Health Promotion, Urology, Physical Therapy and Pulmonary Medicine.
For more information and to view available selects, view data card.
www.kramesstore.com
The list was previously managed at Lake Group Media.
For more information, please contact Mike Mayhew at Infogroup Targeting Solutions at 402.836.5636.
Chelsea & Scott
September 13, 2012
New to the Market - One Step Ahead & Leaps and Bounds Marketing Genetics
The new Marketing Genetics Enhancements on the One Step Ahead and Leaps and Bounds file have been created by Infogroup Targeting Solutions and one of America’s premier catalog cooperatives, harnessing the power of consumer mail order catalog buyers and online transactional purchase behavior.
Reach buyers that have been overlaid with Adult Age, Income, Child Age, Lifestyle, and Purchase data through Marketing Genetics.
The Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2 year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Select from true transactional data to the number of times someone has purchased by recency and product category. Supercategories include apparel (men’s, women’s), shoes, automotive, garage, tools, books, music & video, children’s, crafts, electronics & gadgets, food & wine, gardening, gift merchandise, health & beauty, home décor, home office, housewares/furnishings, interests & hobbies, jewelry, pets, professional, religious, sports & outdoors. Sales channels available include catalog buyers, web buyers, or retail buyers.
One Step Ahead buyers are affluent internet and catalog consumers—busy moms looking for quality products for their babies and children. They love the convenience of shopping on the internet and by mail. Most of these buyers have purchased "thoughtfully selected products to help with baby...every step of the way" using their credit cards. One Step Ahead features product categories including Meal Time, Bath & Health, Just for Mom, Safety, Nursery, Baby Clothing and Travel & Gear.
Leaps and Bounds brings you the ultimate internet and catalog buyer. The website and catalog are packed with innovative products designed to help the 21st Century child, age 3-7, grow and develop...by leaps and bounds! These educational toys and developmental product categories include: Health & Growth, Safety, Travel, Indoor and Outdoor Toys, and Clothing.
For more information, please contact Linda Thompson at Infogroup Targeting Solutions, 402.836.5154
Afficient Sport Event Participants
September 6, 2012
New to the Market - Afficient Sport Event Participants Marketing Genetics!
Infogroup Targeting Solutions and one of America’s premier catalog cooperatives have partnered to harness the power of consumer mail order catalog buyers and online transactional purchase behavior to create new Marketing Genetics Enhancements on the Afficient Sport Event Participants file.
Reach buyers that have been overlaid with Adult Age, Income, Child Age, Lifestyle, and Purchase data through Marketing Genetics.
The Marketing Genetics data elements are derived from a rich prospecting repository of pooled 2 year purchasing histories from hundreds of catalog marketers with more than 1 billion individual buying transactions. Select from true transactional data to the number of times someone has purchased by recency and product category. Supercategories include apparel (men’s, women’s), shoes, automotive, garage, tools, books, music & video, children’s, crafts, electronics & gadgets, food & wine, gardening, gift merchandise, health & beauty, home décor, home office, housewares/furnishings, interests & hobbies, jewelry, pets, professional, religious, sports & outdoors. Sales channels available include catalog buyers, web buyers, or retail buyers.
These online registrants have participated in events including running, triathlons and cycling. Many events are coordinated for the benefit of various health-related charities. These upscale individuals are 55% female & 45% male, average age of 45 with average income of $100,000.
For more information, please contact Debbie Zetwick at 561.881.1663.
Moosejaw
September 5, 2012
First Time Available - TargetReady Models on the Moosejaw file!
Infogroup’s TargetReady Models have been applied to the highly responsive Moosejaw file. TargetReady Models utilize a full array of Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the Moosejaw data card with all available TargetReady Model selections.
Through their award-winning webstore, retail shops, and mail order catalog, Moosejaw attracts outdoor enthusiasts by promoting "the greatest prices and best product selection in the world" for backpacking, adventure racing, skiing, and climbing with style. Buyers are an average age of 36 with average household income of $85,000. They spend $135 on average when purchasing from Moosejaw.
For more information, please contact Debbie Zetwick at 561.881.1663.
Time Inc.
September 4, 2012
Never before available – Time Inc. offers email addresses to Wiland Direct members!
For the very first time, Wiland Direct members can leverage the power of email marketing to launch fast, effective, targeted campaigns and generate immediate response.
Through this new opportunity, any participant in the Wiland Direct database can apply their already proven models to the Time Inc. email universe to connect with their ideal customer type and engage them in ways never before possible. Time Inc. Wiland Direct Email Masterfile data card
Models can be applied across the combined, deduped universe of 4.2 million subscriber email addresses from the following Time Inc. publications: All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME.
For more details, contact Chris Goodwin at Infogroup Targeting Solutions: 402.836.5120.
Smile Train
August 23, 2012
Infogroup Targeting Solutions, B2C List Services is pleased to offer the 13,671 Smile Train Canadian Donor file on rental and exchange.
Smile Train is dedicated to helping millions of children in the world who suffer from cleft lip and palate through free surgery for children and free training for doctors. Founded in 1999, Smile Train now provides free cleft surgery to more than 120,000 children each year through programs in over 75 developing countries.
For list information, please contact:
John Briley, 402.836.5692, john.briley@infogroup.com
Laura Cox, 402.836.5689, laura.cox@infogroup.com
Bare Necessities
August 22, 2012
Infogroup Targeting Solutions Insert Media is pleased to announce it has been awarded insert management of the Bare Necessities Package Insert Program, effective immediately.
600,000 Estimated Annual Packages @ $65/M
Bare Necessities is the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie. Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. In February of 2012, Bareplus.com was launched, providing a vast selection of intimate fashion exclusively for curvy women. Bare Necessities features over 180 national and international brands such as Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour, SPANX, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal, Hanky Panky, and many more!
“We are thrilled to be working with Bare Necessities and to add another exciting program to our division’s portfolio. Whether it’s for a traditional insert or product sample, the Bare Necessities customer is very responsive and should be a part of every active mailer’s plan," said Anthony DiNino, Senior V.P. Insert Media Division, Infogroup Targeting Solutions.
This program is a great test opportunity for a variety of advertisers and categories including Health and Beauty, Home Décor, Gifts, Publishers, Fundraisers and many more!
Bare Necessities customers are 83% female, with a median age of 51 and an average household income of $96,000.
For more information about the Bare Necessities Package Insert Program, please contact Beth O’Malley at 402.836.5648, or Linda Ross at 402.836.5153.
SapphireTM
August 16, 2012
New to Market - The First Gemstone of B2B Marketing!
Launching an integrated marketing campaign is essential to driving revenue, retaining satisfied customers and identifying, connecting and acquiring new prospects. Sapphire™, powered by Data Axle™, is the first of an extensive product line designed to offer a variety of solutions to meet all your B2B marketing needs.
New Selects Include: Buying Authority, Software on Site, Hardward on Site, Government Level and Area of Work
Sapphire's data is the most responsive. Derived from over 350 response lists and offering enhanced selects maker Sapphire the perfect partner for precise targeting when launching a multichannel campaign. Call us today to learn more about Sapphire and how you can be entered into a drawing to WIN a New iPad.*
56,396,137 Postal Addresses
23,706,385 Telemarketing Records
16,918,814 Email Addresses
For more information, please contact Mike Mayhew at 402.836.5636 or mike.mayhew@infogroup.com
* Applies to new orders only, minimum name rental of 10K, all orders must be placed by 8/30/12 to be entered into the drawing to win a new iPad.
EliteMate.com
July 18, 2012
BRAND NEW TO THE MARKET!
Infogroup Targeting Solutions B2C International List Management is pleased to announce that it has been awarded exclusive list management of the EliteMate.com Canada file of active single consumers with both postal and opt-in email data available for single or multichannel prospecting.
There is a vast range of selections available on this file, including Income, Age, Province/City, Gender, and Education Level to name a few to help marketers reach their target consumer. Please inquire for specific counts.
This file is recommended for all kinds of marketing offers including financial, dating, credit cards, insurance, travel, publications, food/gift, general merchandise, sports, apparel, beauty, self-improvement and more!
For more information, please contact Heather Short at 402.836.5699.
Oracle Publishing
July 17, 2012
Infogroup Targeting Solutions, B2B List Services Group has been Awarded Oracle Publishing’s Java Magazine “New to Market” Business Mailing List.
Oracle Publishing has launched Java Magazine, a new digital publication that is the definitive source for information on the use and development of all things Java related. It is the essential source of knowledge about Java technology, the Java programming language, and Java-based applications.
Readers of Java Magazine find a host of information including, feature articles on Java customers, Java innovations and innovators, Java technical how-to’s, Java product and partner news, Java columnists, JUG and JCP news, Java events, links to online Java communities, downloads and code repositories and videos and multimedia demos.
The subscribers to Java Magazine are made up of corporate and independent developers, IT managers, product managers, software engineers, application development managers, software architects, enterprise architects and executive management. These IT professionals understand and innovate using Java technologies.
http://www.oracle.com/technetwork/java/javamagazine/index.htm
To view all Oracle business mailing lists, please visit:
http://lists.edithroman.com/market;jsessionid=A05A587E7047FB210A4134BF12CEDB79?page=research/category&id=22524
For more information, please contact Frank Cipolla at 845-731-3832 or email frank.cipolla@infogroup.com
Friends of the High Line
July 16, 2012
Now Available on Exchange Only - Friends of the High Line Donor List
Founded in 1999, Friends of the High Line works to maintain and build an extraordinary public park on the High Line, an elevated former railway on Manhattan’s West Side. Members and donors help Friends of the High Line provide 90% of the park’s annual operating support, pursuant to a license agreement with the New York City Department of Parks & Recreation. Members allow Friends of the High Line to do everything from hiring gardeners and maintenance workers to creating engaging programs and innovative art installations that captivate visitors.
With a membership gift of $40 or more, members of Friends of the High Line receive a map of the High Line Park, notifications of special events, and a seasonal newsletter.
Click here to view the data card.
For more information contact Peggy O'Keefe at 402.836.5690.
WATT
June 13, 2012
Infogroup Targeting Solutions to Manage the WATT Portfolio of B2B Media Brands
Infogroup Targeting Solutions B2B list management group is pleased to announce that it has been awarded list management of the WATT integrated portfolio of print and digital products in both the U.S. and international markets.
The WATT Masterfile is home to 88,000 U.S. postal addresses, 30,000 U.S. telemarketing records, and 85,000 U.S. email addresses. International records include 179,000 postal addresses, 45,000 telemarketing records, and 153,000 email addresses.
Established in 1917, WATT is a leading content company that provides business-to-business solutions to the animal agribusiness and petfood markets. WATT brings buyers and sellers together with leading and informative content distributed through a variety of media channels including magazines, e-newsletters, live events, webcasts and more.
The WATT families of postal, telemarketing and email lists are a responsive universe of active agriculture and petfood industry professionals from across the WATT portfolio. Markets represented include the poultry, egg, feed, pig and petfood industries. Each WATT media brand promotes a unique blend of information such as production data, business analysis, industry news, commerce trends, new product introductions, professional opinions and detailed trade features.
“WATT produces the most extensive collection of resources and informative media for professionals in these specialized business markets,” said Mike Mayhew, Vice President B2B List Management. “Although a niche industry vertical, the WATT lists offer marketers a rich pool of business owners and real decision-making prospects who are actively seeking out products and services to drive their businesses forward.”
U.S. and international postal records, email names and telemarketing records are available for rental.
Infogroup recommends the responsive WATT lists for all kinds of marketing offers including small business services, office supplies, back-office merchandise, industrial equipment, financial/credit offerings, work apparel, safety products, business publications, telecommunications/wireless services, food-gift, and much more.
www.wattagnet.com
www.petfoodindustry.com
www.wattnet.com
WATT lists were formerly managed by Statlistics.
For more information, please contact Mike Mayhew at 402.836.5636.
Time Inc.
June 12, 2012
Infogroup Targeting Solutions is pleased to announce the re-launch of the TIME Style & Design file.
The sleek, new TIME Style & Design edition debuted in Spring 2012 and targets TIME's most affluent and style-savvy subscribers. This new audience of subscribers is targeted based on their income levels and interest in style and design.
A stand-alone publication mailed semiannually, TIME Style & Design presents an expertly focused portrait of our cultural landscape and the forces shaping our lives. The magazine goes beyond fashion to look at innovators and influencers in art, architecture, music, travel, automobile design, technology, food, drink, and more.
420,700 Active TIME Style & Design Subscribers
61,000 3 Month Subscribers
The new TIME Style & Design subscriber file includes males and females of median age 49 and median income $186,000. They are fashionable, design-oriented, and appreciate a luxury lifestyle. This file is recommended for travel, automobile, financial, fundraising, political, high-end fashion and décor, news and editorial offers.
For more information on TIME Style & Design, contact Chris Goodwin, 402.836.5120.
InteliTrack
June 6, 2012
Infogroup Targeting Solutions, B2C List Services Group announces management of the InteliTrack Consumer Database Buying Habits file. Reach over 65 million responsive, 100% opt-in and can-spam compliant names and email addresses of consumers who have requested to receive information on products and services through opt in email and postal.
The InteliTrack Consumer Database provides self-reported information via permission-based cookies and lead generation partnerships of various websites people visit, advertisements they click on, and surveys they answer. It is then pooled together to provide product activity and buyer data.
Matt Musikar, Account Manager at Infogroup stated, "InteliTrack enables marketers to drill down web surfers’ activity on a micro level by being able to select almost every target category or media any mailer is looking to reach.” With over 65 million names, phone numbers and email addresses, we are confident we can find your marketer’s ultimate target. If you don’t see what you need, just ask!
Data cards include:
InteliTrack Consumer Database Buying Habits Masterfile
InteliTrack Consumer Database Healthcare Masterfile
InteliTrack Consumer Database New and Expectant Mothers
InteliTrack Consumer Database Pet Product Buyers
For more information please contact Matt Musikar at 402.836.5646.
Maxim Magazine
June 5, 2012
Infogroup is excited to announce another new relationship with a major publishing brand. Effective June 1st, 2012, Infogroup’s Consumer List Management Team will be managing the Maxim magazine postal list.
Maxim magazine, published by Alpha Media Group, is touted as the best thing to happen to men since women! Maxim is the essential guide for today's active male consumer. With one of the largest subscriber files in the men's magazine category, Maxim addresses the real life needs of men, delivering a broader range of content in an entertaining, connected, and engaging style. Regular editorial includes the “best of” sports, gadgets, health and fitness, fashion, sex and humor. Maxim is a great fit for your next publishing, general merchandise, insurance, lifestyle or specialty market offer.
For more information, contact Patty Ricci at 402.836.5625.
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