Arizona Mail Order
February 1, 2012
Infogroup is pleased to announce new management of the Arizona Mail Order lists. Over 656,000 12 month unique, responsive buyers are available on the Arizona Mail Order Masterfile and Enhanced Masterfile, comprised of names from Old Pueblo Traders, Coward Shoe, Bedford Fair Lifestyles, and Willow Ridge.
Old Pueblo Traders started it all. Old Pueblo Traders began in 1946 as a direct mail retailer of fine Southwestern fashions, moccasins, and Native American crafts and jewelry. They served customers from across the United States, many who discovered their small store on Country Club Road while vacationing in Tucson, Arizona. Courteous service, unique selection, and fair pricing won Old Pueblo Traders a loyal following, continuing today. As the times changed, the focus shifted from crafts and jewelry to fashions and shoes, and broadened beyond the Southwest. Old Pueblo Traders has over 403,000 12 month buyers.
Coward Shoe: Reach women who value nationally known name brands as much as they do fashion, comfort, and price. In addition to updated styles and tried-and-true classic footwear, Coward Shoes also offers accessories, hats and handbags. Over 80,000 12 month buyers available.
Bedford Fair Lifestyles: fashions that make life easier...unbeatable values, beautiful quality, reliable fit. For over 25 years, Bedford Fair Lifestyles has helped millions of busy women look great for less. Over 175,000 12 month responsive buyers available.
Willow Ridge: Women’s fashions to take buyers through the week in style. Amazing “WOW” values have been the Willow Ridge promise for over 20 years. 40,000 12 month buyers available.
For more information on the Arizona Mail Order files, please contact Tony Troiano at 845.732.7048
House Party
January 26, 2012
Brand new to the market!
House Party is the only social media company that combines digital, word of mouth and experiential programs to put brands in consumers’ hands, in their homes and in their conversations. House Party stands alone as the most trusted, influential, comprehensive medium for generating in-home marketing results. House Party works with clients to develop effective, fresh solutions to target and activate consumers in an intimate, interactive, fun environment.
Infogroup and House Party are pleased to announce new management of House Party’s postal consumer file. The file has been enhanced with demographics, transactional and lifestyle data from Infogroup and Marketing Genetics.
12 Month Counts:
• House Party Members w/Income $100K = 1,209,045
• House Party Members w/Income $175K = 247,063
• Female Members = 884,487
• Male Members = 204,970
• House Party Members w/Children 0-3 = 331,280
• House Party Members w/Children 4-6 = 263,559
• House Party Members w/Children 7-9 = 154,268
• House Party Members who made a Mail Order Catalog Purchase in the Last 12 Months = 175,684 (request Marketing Genetics Catalog overlay data)
About House Party…House Party identifies, screens and selects the most active and viral brand advocates and creates programs that help jump the consideration set, creating authentic and real consumer usage. House Party makes it easy for anyone to have a party in their home and get exclusive access to products for themselves and their friends. House Party provides the fun, and party hosts provide food, friends, feedback and the promise to have an amazing time. Hosts also receive an online party page to create conversation, upload photos and videos, take polls, engage and interact. House Party parties are sponsored by some of the world's best loved brands! By hosting, consumers get to try their products and receive an incredible Party Pack loaded with swag. Houseparty received 7+ awards in 2010 for their work with Ford American Idol, Chef Michael and Microsoft to name a few. www.houseparty.com
⇒ Event Marketer Best Activation of an Entertainment Sponsorship for Ford American Idol House Party
⇒ Best Event-Related Web site or Portal for Sunday Supper with Chef Michael’s House Party
⇒ Forrester Groundswell Award, Category: Energizing for Microsoft Windows 7 Global Launch Parties
⇒ Stevie® Award American Business Awards, Best new Introduction Event Microsoft Windows 7 Global Launch Parties
For more information please contact Allison O’Neil at 402.836.5103, allison.oneil@infogroup.com or Donna DeMaura at 402.836.5130, donna.demaura@infogroup.com
AmeriMark Direct
January 25, 2012
AmeriMark Direct is now offering the FeelGood Store/Time For Me Upscale Masterfile!
These catalogs are geared towards the upscale anti-aging set that strives for better health and overall wellness. These catalogs feature home spa specialty items, health, beauty and foot care products, sleep aids, massage therapy items, personal care, diet/weight loss and many other fine health products for this emerging boomer market.
Counts:
1 Month Buyers - 25,983
3 Month Buyers - 104,253
6 Month Buyers - 207,055
12 Month Buyers - 347,443
Demographics:
Average Age 45+
Average Income $50K+
Average Order $90
For more information on the FeelGood Store/Time For Me Masterfile, please contact Karen Baumgartner at 845.732.7037
Blair
January 17, 2012
Brand New from Blair: Blair TargetReady Model Masterfile
Infogroup's TargetReady has been applied to the highly responsive Blair file. TargetReady Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Infogroup data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Sampling of Variables to choose from - 3 Month Counts:
Cat Product Model - 274,125
Conservative Model - 242,530
Cook from Scratch Model - 376,810
Diet Product Model - 221,936
Dog Product Model - 186,462
Donors PBS NPR Model - 482,117
Foreign Travel Vacation Model - 118,908
Garden Maintenance Model - 323,976
Golf Model - 165,038
Green Model - 221,955
Heavy Vitamin Model - 580,363 Heavy Book Buyer Model - 290,734
Impulse Buyer Model - 338,296
Leaning Conservative Model - 334,587
Leaning Liberal Model - 143,656
Liberal Model - 152,893
Life Insurance Model - 253,812
Music Concert Classical Model - 343,542
Music Concert Country Model - 325,326
Organic Food Model - 218,228
Religious Donor Model - 344,167
Wine Lover Model - 380,440
55 more Variables to choose from!
For more information, please contact Tony Troiano at 845.732.7048 or tony.troiano@infogroup.com.
The Trust Advisor
January 10, 2012
Effective immediately, Infogroup’s B2B List Services Group has been awarded exclusive management of the The Trust Advisor's subscriber lists. The Trust Advisor is comprised of 144,743 postal addresses and 130,514 email addresses of wealth managers, estate planners and financial advisors.
The Trust Advisor delivers information on the activities and trends within the financial sector. Articles focus on bank regulations, trust administration, estate planning and wealth management strategies in order to empower innovative leaders to implement new business strategies that keep respective businesses thriving.
Since July 2009, the newsletter has delivered a consistent weekly message, deploying to all 140,000+ subscribers every Monday morning.
Demographics include: Presidents, CEO’s, CFO’s, wealth management advisors, bankers, brokers, registered investment advisors and more.
To arrange for list rental of these files, please contact Kevin Collopy at (845) 731-2684 or email kevin.collopy@infogroup.com
Oakstone Publishing
January 9, 2012
Effective immediately, Infogroup’s B2B List Services Group has been awarded exclusive management of the Oakstone Publishing - Personal Best HR Masterfile.
Oakstone Publishing provides worksite health promotional programs to businesses, throughout the U.S. and Canada via their Personal Best brand. Their newsletters, brochures, posters, books, audio conferences, walking journals, table top posters/booklets and calendars are created for businesses and used to help employees and customers lead healthier, happier, more productive lives. Its flagship publications, TopHealth and Personal Best Healthlines, are award-winning newsletters read by more than a million employees at more than 10,000 enterprises.
“Oakstone Publishing produces one of the most extensive collections of health and wellness, safety, productivity, shift work and personal money management publications in the industry,” said Mike Mayhew, Vice President of B2B List Management at Infogroup. “This responsive masterfile offers mailers a rich pool of HR professional prospects with true purchasing authority over a wide range of products and services that help their businesses grow and foster maximum employee productivity.”
Additionally, Oakstone Publishing is responsible for producing a line of single-focused collateral on topics such as stress management, self-care, disease prevention, and workplace safety.
The Oakstone Publishing mailing list consists of decision makers who are human resource executives, compensation and benefits managers, employee wellness professionals, safety personnel, ceo’s, coo’s, presidents and owners. The average company size is 50 – 100 employees.
www.personalbest.com
For more information, please contact Mike Mayhew at Infogroup at 402.836.5636 or mike.mayhew@infogroup.com.
Runner Walker Event Participants
December 9, 2011
B2C List Services is pleased to announce list management of the 1.6 million Runner Walker Event Participants file.
"We are very excited to be managing the 1.6 million Runner Walker Event Participants list," states John Briley, Vice President of Infogroup.
The Runner Walker Event Participants file consists of runners and walkers who have participated in organized runs, marathons, jogathons, walkathons and other walking events. These events benefit nonprofit organizations.
The Runner Walker Event Participants file also offers new demographic, lifestyle, religious and ethnic enhancements!
For more information, please contact Laura Cox at 402.836.5689, laura.cox@infogroup.com.
Body Central
December 5, 2011
Wiland consumer members now have the opportunity to apply their models to the Body Central universe of 598,000 female apparel and accessories buyers through the new Body Central Wiland Direct Modeled File.
Through this new program, any participant in the Wiland Direct Database will connect with their ideal customer type through modeled list rental selections for the highest rate of response. Names selected will be net of the member’s housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.
For more details on the Body Central Wiland Direct Modeled File, please contact Debbie Zetwick at 561.881.1663.
Memorial Sloan Kettering
November 21, 2011
Wiland consumer members now have the opportunity to apply their models to the Memorial Sloan-Kettering universe of 1 million donors through the new Memorial Sloan-Kettering Wiland Direct Modeled Masterfile.
Through this new program, any participant in the Wiland Direct Database will connect with their ideal customer type through modeled list rental selections for the highest rate of response. Names selected will be net of the member’s housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.
For more details on the Memorial Sloan-Kettering Wiland Direct Modeled Masterfile, please contact Peggy O’Keefe at 402.836.5690.
March of Dimes
November 8, 2011
March of Dimes is pleased to offer a new list to the market—March of Dimes Gardening Enthusiasts. March of Dimes has over 700,000 donors that have indicated an interest in gardening. The Garden Maintenance TargetReady Model donors have spent over $800/year in garden and maintenance care.
786,321 Active Garden Enthusiasts
405,125 12 Month Gardening/Horticultural
381,196 12 Month TargetReady Model Garden Maintenance
March of Dimes is a nonprofit organization dedicated to improving the health of babies by reducing birth defects and infant mortality.
For further information please contact Peggy O’Keefe at 402.836.5690.
VetsFirst
November 7, 2011
Infogroup’s TargetReady Models have been applied to the highly responsive VetsFirst file. TargetReady Models were developed to provide ready-made “marketing answers” to marketers utilizing a full array of available Infogroup data. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Click here to see the VetsFirst data card with all TargetReady Model selections available.
VetsFirst, a program of United Spinal Association, was developed specifically to serve the needs of the veteran community. VetsFirst donors are caring people with longstanding donor providership. They are individuals with a wide income range, who are grateful to the veterans of yesterday and today. These donors have received a gift/incentive for their donations or they have responded to an appeal.
For more information contact Cindi Nowatnick at 845.732.7044.
Performance, Inc.
October 26, 2011
Performance, Inc. (Performance Bicycle and Bike Nashbar) is pleased to offer Wiland Direct members the opportunity to apply their models to the Performance, Inc. masterfile universe of 647,000 buyers through the new Performance Inc. Wiland Direct Modeled File.
Through this new program, any participant in the Wiland Direct Database will connect with their ideal customer type through modeled list rental selections for the highest rate of response. Names selected will be net of the member’s housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.
Performance, Inc. brands include Performance Bicycle and Bike Nashbar. Selections can be made across the deduped masterfile universe or from the individual files.
For more details on the Performance Inc. Wiland Direct Modeled File, please contact Debbie Zetwick at 561.881.1663
Mason Companies
October 24, 2011
Mason Companies is pleased to offer Wiland Direct members the opportunity to apply their models to the Mason Companies universe of 2.5 million footwear buyers through the new Mason Companies Wiland Direct Modeled File.
Through this new program, any participant in the Wiland Direct Database will connect with their ideal customer type through modeled list rental selections for the highest rate of response. Names selected will be net of the member’s housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.
Mason Companies brands include Auditions, B.A. Mason, K. Jordan, Maryland Square, Mason Easy-Pay, Masseys, Shoemall, and Wissota Trader.
For more details on the Mason Companies Wiland Direct Modeled File, please contact Debbie Zetwick at 561.881.1663 or debbie.zetwick@infogroup.com.
Time Inc.
October 13, 2011
Time Inc. is making available two new lists that offer expanded political selectivity.
Time Inc. Political Party Masterfile
The new Time Inc. Political Party Masterfile gives mailers the ability to target Democrats, Republicans, Independents, and Registered Voters – No Party from the Time Inc. universe of 15MM active subscribers. This self-reported political data can be selected in combination with any geographic, source, recency, gender, demographic, interest and purchase data variables—on both postal and email address orders.
3,356,502 Active Republican Subscribers
4,849,294 Active Democratic Subscribers
89,907 Active Independent Subscribers
2,853,876 Active Registered Voter - No Party
3,660,458 Active Political Party @ Email
1,090,931 Active Republicans @ Email
1,628,198 Active Democrats @ Email
20,162 Active Independents @ Email
921,167 Active Registered Voters - No Party @ Email
Included are subscribers to All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, People, People en Español, People StyleWatch, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME.
Time Inc. Democrats and Republicans – Modeled Names
New political models provide incremental volume of qualified republican and democratic prospects for mailers targeting smaller regions. Through a logistical regression discriminant model, Time Inc. has identified the subscriber households with unknown political party affiliation that are most likely to be democratic, and most likely to be republican. view data card
2,217,000 Active Modeled Republican Subscribers
3,783,700 Active Modeled Democratic Subscribers
Modeled political segments include subscribers to All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, People, People en Español, People StyleWatch, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME.
Mailers with environmental, civil/equal rights advocacy, political, cultural/arts, public broadcasting, health offers and more can find the responsive segments they seek through these two masterfiles.
For more information, contact Chris Goodwin: 402.836.5120 or chris.goodwin@infogroup.com
Blair
October 6, 2011
Brand New—Blair Political Affiliation Masterfile! Reach responsive, mature buyers with a known political affiliation. The Blair customers support their respective parties, and are the perfect prospects for your political offer! They are proven responders to offers in many categories!
3 Month Republican Party = 54,760
6 Month Republican Party = 95,400
12 Month Republican Party = 163,200
3 Month Democratic Party = 68,100
6 Month Democratic Party = 118,029
12 Month Democratic Party = 198,860
3 Month Unknown Political Party = 56,300
6 Month Unknown Political Party = 97,500
12 Month Unknown Political Party = 164,800
3 Month Non-Declared Political Party = 20,600
6 Month Non-Declared Political Party = 35,800
12 Month Non-Declared Political Party = 62,300
Since 1910 Blair has appealed to mature women and men who have purchased a wide variety of apparel and home products through direct mail. Blair is known for their quality merchandise, exceptional value and customer satisfaction.
For more information on Blair Political Affiliation Masterfile, please contact Tony Troiano at 845.732.7048, tony.troiano@infogroup.com
Freebizmag.com
October 5, 2011
Infogroup and Freebizmag.com are pleased to introduce a new list to the market—Freebizmag.com Marketing Genetics Enhanced.
Marketing Genetics Consumer Buyerbase is now overlaid on the Freebizmag.com file. This rich data includes Product Category, Channel, Number of Transactions, and Purchase Dollar Amount selects that give the Freebizmag.com consumer prospect market even more power!
321,163 Consumer Email Subscribers
333,634 Consumer Postal Subscribers
Product Categories Available: Men’s Apparel, Women’s Apparel, Books, Music & Video, Children’s Products, Food, Gardening & Patio, Gift, Health & Beauty, Home Décor, Housewares/Furnishings, Jewelry, Sports & Outdoors, Travel & Leisure, Auto/Tools, Pet, Home Office, Sports, Travel, and Electronics & Gadgets.
Sales Channels Available: Catalog, Retail, and Online.
All online registrants are qualified to receive business publications that correspond with their occupations and help them increase their knowledge of their industry.
Freebizmag.com is a division of Synapse Group, Inc., the largest marketer of magazine subscriptions in the world. Synapse, a Time Inc. company, works with BPA to ensure compliance with audit rules.
For more information, please contact Audrey Wallis at 402.836.5109, Audrey.wallis@infogroup.com or Donna DeMaura at 402.836.5130, Donna.demaura@infogroup.com
Improvements
September 30, 2011
Infogroup and HSN Improvements are pleased to introduce a new list to the market – Improvements Marketing Genetics Enhanced.
Marketing Genetics Consumer Buyerbase is now overlaid on the Improvements file. Many new product categories are available, and we ask mailers and brokers to take a close look at Women’s Apparel, Men’s Apparel, Pet, and Health & Beauty.
The Improvements catalog is the leader in innovative and unique products that enhance the look, organization, and function of one’s home. The Improvements catalog offers homeowners products that make life less of a hassle around their home, yard and car. It's packed with easy-to-use products for home repair and maintenance, kitchen and bath makeovers, organization and storage, cleaning, gardening, safety, and automotive. Many items are uniquely engineered by their own in-house product-design staff. The average buyer ranges in age from 45-60 and has $75,000+ income.
For more information on Improvements Marketing Genetics Enhanced, please contact Elyssa Cunningham at 402.836.5720, elyssa.cunningham@infogroup.com.
Freebizmag.com
September 29, 2011
Infogroup and Freebizmag.com are pleased to introduce a new list to the market—Freebizmag.com Consumer Postal and Email Enhanced.
The Freebizmag.com consumer file has been overlaid with demographic and lifestyle data. New selects include Adult Age, Income, Ethnicity, Contributor, Mail Order Flag, Political, Occupation, and Lifestyle interests. The new enhanced selects give the Freebizmag.com consumer prospects even more power!
321,000 Consumer Email Subscribers
333,000 Consumer Postal Subscribers
127,000 Female Subscribers
89,000 Male Subscribers
101,000 Consumers with $100,000+ Household Income
Lifestyle Interests:
162,000 Apparel
104,000 Beauty and Cosmetics
168,000 Catalog
135,000 Cooking
132,000 Family
102,000 Gardening
184,000 High Tech
126,000 Home Decorating
131,000 Mail Order Buyers
125,000 Travel
All online registrants are qualified to receive business publications that correspond with their occupations and help them increase their knowledge of their industry.
Freebizmag.com is a division of Synapse Group, Inc., the largest marketer of magazine subscriptions in the world. Synapse, a Time Inc. company, works with BPA to ensure compliance with audit rules.
For more information, please contact Audrey Wallis at 402.836.5109, Audrey.wallis@infogroup.com or Donna DeMaura at 402.836.5130, Donna.demaura@infogroup.com
Zoominfo
September 28, 2011
Infogroup’s BtoB List Management Group Makes Available Email and Postal Lists of ZoomInfo’s continuously updated business data.
Infogroup will make available a comprehensive collection of data from the ZoomInfo Database that includes:
• Postal addresses for 23 million U.S. businesspeople
• Postal addresses for 1.8 million Canadian businesspeople
• Email addresses for 7 million U.S. and Canadian businesspeople
ZoomInfo’s extensive coverage of the business landscape includes executives and hard-to-find middle managers who work in businesses of all sizes (from start-ups to large enterprises) and spanning numerous industries.
Founded in 2000, ZoomInfo provides just-verified, detailed contact and background information about millions of companies and their employees. Every day, thanks to ZoomInfo’s patented technology, the company automatically adds more than 25,000 new contacts and updates 250,000 existing profiles. Additionally, ZoomInfo verifies all email addresses every 90 days.
"By including ZoomInfo’s business data, we are offering mailers and digital marketers with not only an extremely large universe of targeted prospects but it’s coupled with very granular demographics of active professionals, bona fide decision-makers and the real movers and shakers in today’s businesses," said Mike Mayhew, vice president of B2B List Management at Infogroup.
Infogroup recommends use of the ZoomInfo data for all kinds of marketing offers including continuing education, live and virtual business seminars, computer software/hardware, motivational products, employee incentives, food-gifts, business publications/newsletters/e-books, Webinars, business services, business seminars, e-learning training/systems, whitepaper/research offerings, professional associations/memberships and much more.
For more information, please contact Mike Mayhew at Infogroup at 402.836.5636 or mike.mayhew@infogroup.com.
Stoneberry
September 21, 2011
Mason Companies, Inc. is pleased to announce that Stoneberry buyers are newly available for list rental and exchange!
Stoneberry offers brand name electronics and appliances, brand name apparel and footwear, jewelry, stylish furnishings, personal care products and more! Stoneberry makes shopping affordable and easy with their in-house credit program, with payments as low as $5.99/month.
81,000 3 Month Buyers
136,000 6 Month Buyers
193,000 12 Month Buyers
Profile: 70% Female / 21% Male, Average Age 50, Average Income $40,000, Average Order Size $125.
For more information, please contact Debbie Zetwick at 561.881.1663.
TechnoServe
September 14, 2011
Infogroup is proud to announce management of the TechnoServe list, effective immediately.
TechnoServe helps lift people out of poverty by assisting entrepreneurial men and women in poor areas of the developing world to build businesses that create income, opportunity and economic growth for their families, their communities and their countries. Donors believe in the sustainability of TechnoServe’s work and donate to keep their successful programs moving forward.
20,765 Total Donors
Average Age 60
Average Income $55,000
Average Donation $25
"Over the past four decades, TechnoServe's work has led to the launch or expansion of thousands of businesses and transformed the lives of millions of people," said Anna Gibson, Senior Director, TechnoServe. "Infogroup’s experience and knowledge of nonprofit fundraising efforts allows us to effectively cultivate new and existing relationships that are absolutely critical to our current and future operations."
"We are looking forward to a successful partnership with TechnoServe as they help develop entrepreneurs in poor communities," said Clare Hart, President & CEO of Infogroup. "TechnoServe needs a partner that can provide superior technology and resources to help them effectively manage supporter activities and grow their base of support."
For more information, please contact Cindi Nowatnick at 845.732.7044.
Time Inc.
September 1, 2011
Time Inc. Donors Email Masterfile – 2,988,356 Active Donors at Email Addresses
Millions of donor email addresses have been identified across the Time Inc. titles. Target prospective donors by the types of causes in which they have interest, geographic regions, political affiliation, income levels, gender, and much more.
Time Inc. Ethnicity & Religion Email Masterfile – 2,240,011 Active Subscribers at Email Addresses
Time Inc. email addresses are now selectable by 45 different religion and ethnicity variables. Selections including African American, Hispanic, Irish, Asian, Jewish, Catholic, Spanish-Speaking and more can be combined with over 1,500 demographic, purchase and interest selects.
Time Inc. Golf Email Masterfile – 1,313,655 Active Golfers at Email Addresses
Target golfers at email addresses by geography, income levels, gender, golf product purchase, and other demographics, interests and purchase variables. This compilation of subscribers across 17 Time Inc. publications brings together a power list of direct response prospects of consumers interested in everything from golf tips and golf sports coverage to golf travel, golf products and the golf lifestyle.
Time Inc. Travel Email Masterfile – 2,802,735 Active Travelers at Email Addresses
Market any destination, attraction, or travel service. Time Inc.’s comprehensive email selectivity allows travel marketers to target families, young professionals, senior citizens, business executives and other demographics of travelers. Airline travel, business travel, cruise, frequent flyer, RV, timeshare, travel purchase, golf, skiing, child data, income, and age are just some of the selections available.
Time Inc. email masterfiles include subscribers to All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, People en Español, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME. All files are selectable by over 1,500 demographic, interest and purchase variables together with source, recency and geography.
Send questions and count requests to Chris Goodwin at 402.836.5120.
Reiman Publishing
August 29, 2011
Brand New Select from Reiman Publishing - Multi Paid Buyers/Gift Givers: Reiman Publishing has matched their best-selling cookbooks and country-oriented paid book buyers to their equally successful cooking and country paid magazine gift giver database to identify highly responsive multi-paid buyers/gift givers.
12 Month Multi-Paid Buyers/Gift Givers
64,291 3X Paid Buyers/Gift Givers
9,248 Paid Buyers/Expired Donors
23,787 Multi-Paid Non-Subscribing Donor
88,092 Multi-Paid Mega Donor
For more information, please contact Allison O’Neil at 402.836.5103.
Reiman Publishing also offers Magazine Gift Givers from their best-selling cooking and country-oriented magazines.
Peruvian Connection
August 8, 2011
Infogroup is pleased to announce list management of Peruvian Connection, effective immediately.
Buyers are 35-55, with an average income of $100,000+, and they spend an average of $295 per order. Names just updated through July 25th!
Counts:
10,353 3 Month Buyers
19,209 6 Month Buyers
34,647 12 Month Buyers
Since 1976, the Peruvian Connection catalog has offered a unique collection of men's and women's apparel and accessories. These gorgeous knit and woven pieces are made from the luxury fibers native to the Andes - silky soft alpaca and Peruvian prima cotton - and are some of the most exquisite handcrafted garments to be found anywhere on earth. The catalog and website also feature a wide variety of jewelry, folk art, blankets and rugs.
For more information, please contact Debbie Zetwick at 561.881.1663.
Cooking With Paula Deen
August 4, 2011
Cooking With Paula Deen is now selectable as a stand alone file.
Paula Deen is a cookbook author, restaurant owner and the host of Paula’s Home Cooking, featured exclusively on the Food Network. Cooking With Paula Deen magazine is not just about cooking, it is also about home and family. Published bi-monthly, each issue includes over 60 recipes, cooking tips, decorating ideas, entertaining and event planning, beautiful homes and gardens.
Counts are available on the data card: Cooking With Paula Deen
Other Hoffman Media properties include: Sandra Lee Semi-Homemade, Southern Lady, Just Cross Stitch, Sew Beautiful, Tea Time, Taste of The South, Sampler & Antique Needlework Quarterly, Victoria Magazine, Hoffman Media Masterfile, Hoffman Media Lifestyle Masterfile.
For information on this new file, including counts, pricing and clearances, please contact Peggy O’Keefe at 402.836.5690.
Marist Brothers & Mission Ad Gentes
July 28, 2011
Infogroup is pleased to announce list management of The Marist Brothers and Mission Ad Gentes donor files.
The Marist Brothers - 58,000 Last 12 Month Donors
Mission Ad Gentes - 7,300 Last 12 Month Donors
For nearly two centuries, The Marist Brothers have worked to fulfill their obligation of helping young people remain faithful to Christ. Donors to The Marist Brothers have made contributions to help care for the elder Marist Brothers who can no longer care for themselves.
Mission Ad Gentes seeks to answer God’s call to proclaim the Gospel and teach the children of Southeast Asia. Their aim is to make Jesus known and help lift youth out of poverty, disease, and slavery through education.
For more information, visit The Marist Brothers’ website at http://www.maristbr.com.
For more information, please contact: John Briley, 402.836.5692, john.briley@infogroup.com or Laura Cox, 402.836.5679, laura.cox@infogroup.com
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