DIRECT TO PUBLISHER
DTP includes the following sources which can be selected together or individually:
• Direct Mail Sold - Responded to a direct mail offer from a Time Inc. Magazine
• Insert Cards - Replied from the card included in a magazine
• Online - Subscribed through the magazine’s website
• Telemarketing - Responded to a targeted telemarketing offer from the specific magazine
• TV - Subscribed in response to an offer on television
• Partnership - The individual magazines have partnered with carefully chosen companies whereby a magazine subscription is bundled with the company’s products or services.
AGENT
• Direct Mail Agents - Third Party agents using direct mail – Example: PCH
• Synapse - Including Credit Card Bang-tail, Catalog Up-sells and Frequent Flyer Miles
• School Plan - Purchased subscription through school fundraisers
• Paid During Service - Subscription agent payment agreement whereby the subscriber is billed in installments over the length of the subscription, normally more than one magazine is subscribed to via this method
• Telemarketing/Fundraising - Dial America - Subscribers donate a portion of the subscription to a cause of their choice
Not Included in the Active Segment:
• Public Place - Selectable by Professional and Non-Professional as well as Doctors, Dentists, Lawyers, Hair Salons, Automotive, Waiting Rooms
• Expires - Former subscribers to the magazine who still have the affinity you are looking for, available at a reduced base rate