ENHANCEMENTS

Demographics
Age
Presence of Children 0-17
Child Gender
Number of Children in Household
Household Income
Net Worth
Homeowners
Home Value
Length of Residence
Married / Single
Voter - Democrat
Voter - Republican
Voter - Independent
Voter Registered - No Party

Health Ailments (Interest in)
Arthritis
Cholesterol
Corrective Lenses
Diabetic
Disabled
Orthopedic

Hobbies/Interests
American History Interest
Arts
Auto Work/Mechanics
Avid Music Listener
Beauty/Fashion
Birdwatching
Book Enthusiast
Casino Gambling
Children/Family Interest
Collectibles
Collectibles - Antiques
Collectibles - Arts
Collectibles - Coins
Collectibles - Stamps
Cooking
Cooking - Gourmet
Cooking - Low Fat
Crafts
Crafts - Knit/Crochet
Crafts - Needlepoint
Crafts - Painting
Crafts - Quilting
Crafts - Scrapbooking
Crafts - Sewing
Crafts - Woodworking
Current Affairs
Gardening
Gift Givers
Grandchildren
History/Military Interest
Home Furnishing
Home Improvement Interest 
Mail Order Buyer (175 variables!)*
Pet Owner
Pets - Cat Owner
Pets - Dog Owner
Photography Enthusiast
Photography Interest
Reading - General
Reading - Religious/Inspirational
Reading - Science Fiction
Reading - Top Sellers
Religious/Inspirational Interest Space/Science Interest
Smoking Tobacco
Sweepstakes/Contests
Swimming Pool
Wines
Woodworking

Apparel
Apparel - Children 
Apparel - General 
Apparel - Infant/Toddler 
Apparel - Junior
Apparel - Men 
Apparel - Petite 
Apparel - Plus Size 
Apparel - Women 
Apparel - Women's Footwear 

Computers/Online/Electronics
Cell Phone
DSL/Cable- High Speed Internet
DVD-VCR-Laser Disc Owner
PC Owner
PC Software Buyer
PC Mac Owners
Satellite Dish
Video Games
Wireless Products

Health/Fitness
Aerobic/Cardio
Dieting/Weight Loss
Exercise/Health General Interest
Natural Foods
Running/Jogging
Self-Improvement
Vegetarian
Walking

Contributor/Donors
Animal Welfare
Arts/Cultural
Children
Environmental/Wildlife
Health
International Aid
Political
Political- Conservative
Political- Liberal
Religious
Veterans
General Donor
Donates via Mail

Travel
Airline Travel
Business Travel- Domestic
Cruise
Family Vacation
Frequent Flyer 
International Travel
Leisure Travel
RV
Time Share 
Travel in US
Travel Purchase 

Personal Finance
Money Seekers 
Personal Finance - Active Investors 
Personal Finance - Foreign Investments 
Personal Finance - Real Estate 
Personal Investments 
Real Estate Investments 
Stocks/Bonds 

Sports/Outdoors
ATV Interest
Auto Racing Interest 
Baseball Interest 
Basketball Interest 
Boat Owner
Boating/Sailing Interest 
Camping/Hiking Interest 
Equestrian Interest 
Fishing Interest 
Football Interest 
Golf Interest 
Hockey Interest 
Hunting/Shooting Interest 
Motorcycles 
Mountain Biking Interest 
NASCAR Interest 
Power Boating Interest 
Scuba Diving
Skateboarding
Skiing 
Skiing Products Purchase 
Snowboarding
Soccer 
Tennis 
Water Sports 

Religion
Buddhist
Catholic
Greek Orthodox
Hindu
Islamic
Jewish
Sikh
Lutheran
Mormon
Eastern Orthodox
Protestant
Shinto

Ethnicity
African American 
American 
Arab 
Asian 
Eastern European 
French 
German 
Hispanic 
Italian 
Jewish 
Mediterranean 
Middle Eastern 
Native American 
Northern European 
Polynesian 
Scandinavian 
Spanish Speaking 
Western European

*Apparel Interest/Purchase:
Accessories
Big & Tall
Boys
Children
General
Hosiery
Infant/Toddler
Lingerie
Loungewear
Men
Non-Gender Specific
Petite
Plus-Size
Pre-Teen Boys
School Age Boys
School Age Girls
Unknown Age Girls
Women
Women's Activewear
Women's Business Casual
Women's Casual
Women's Eveningwear
Women's Footwear
Women's Furs
Women's Handbags
Women's Hats
Women's Maternity
Women's Outerwear
Women's Swimwear
Women's Uniform/Workwear
Young Men's
Young Women's

Collectibles Purchase:
Baseball Purchase
Basketball Purchase
Coin Purchase
Coin/Stamp Purchase
Dolls Purchase
Ice Hockey Purchase
Memorabilia Purchase
Model Cars Purchase
Movies Purchase
Music Purchase
Pottery Purchase
Sports Purchase
Sports Memorabilia Purchase
Stamps Purchase
Toy Purchase

Crafts Purchase:
Crafts - General Purchase
Crafts SC Purchase
Floral Design Purchase
Knit/Crochet Purchase
Needlepoint Purchase
Painting Purchase
Quilting Purchase
Scrapbooking Purchase
Sewing Purchase
Woodworking Purchase

Electronics Purchase:
Computer Software Purchase
Computer/Home Off Prod Purch
Copier Product Purchase
Desktop Product Purchase
DVD Player Purchase
Elec/Comp/Home Off Prod Purch
Electronic Gadget Purchase

Electronics Purchase (cont):
Electronics General Purchase
Laptop Product Purchase
PDA Product Purchase
Photo/Video Equipment Purch
Satellite Dish Purchase
Scanner Product Purchase
Software Purchase
TV/Video/Mobile Product Purch

Family Purchase:
Audio Books Purchase - Child
Baby Care General Purchase
Baby Toys Purchase
Back-to-School Product Purch
Books Purchase - Parenting
Children Learning Toy Purch
Children's Games/Puzzles
Children's Products
Children's Toys Purchase
Children's Video Games Purch
DVD/Videos Kids/Family Purch

Gift Purchase:
Baked Goods - Gift
Candy - Gift
Cigars - Gift
Coffee/Teas - Gift
Cookies - Gift
Edible Holiday Items - Gift
Ethnic Holiday Items- Gift
Flowers - Gift
Fruit/Cheese - Gift
Holiday Items - Gift
Specialty Items - Gift

Health Purchase:
Allergy Supplies
Alternative Medical Supplies
Exercise/Health DVD Purchase
Female Wellness Health Purch
Fitness Equipment Purchase
Fitness Magazine Purchase
Medical Supplies Purchase
New Age Products Purchase
New Age/Organic Products
Nutraceuticals/Vitamins Purchase
Nutrition/Vitamins Purchase
Running/Walking Products Purch
Senior Needs Products Purchase
Weight Gain/Muscle Prod Purch

Health/Beauty Purchase:
Anti-Aging Health Purchase
Beauty Accessories Purchase
Body Shaping Products Purchase
Cosmetic Beauty Aids Purchase
Cosmetics Purchase
Diet Products Purchase
Green Products Purchase
Health/Beauty Accessories Purch
Health/Beauty Cosmetics Purch
Health/Beauty Female Wellness
Health/Beauty New Age Prod Pur
Health/Beauty Personal Care
Health/Beauty Physical Enh Prod
Health/Beauty Products Purch
Personal Care Product Purchase
Personal Care/intimate Purchase
Physical Enhancement Purchase

Home Purchase:
Appliance Purchase
Bathroom Furnishing Purchase
BBQ Grill/Outdoor Dining Purch
Carpeting Purchase
Children's Furniture Purchase
Children's Home Décor Purchase
Coffee Maker Purchase
Electrical Supplies Purchase
Fixture/Hardware Purchase
Furniture Purchase
High-end Appliances Purchase
Home and Garden Purchase
Home Care Products
Home Furnishing Purchase
Home Furnishing SC Purchase
Home Improvement Supplies Pur
Home Office Furniture Purchase
Home Office Supplies Purchase
Rug Purchase
Small Appliance Purchase
Tools Purchase
Window Treatments Purchase

Outdoor Purchase:
Boating Products Purchase
Camping/Hiking Purchase
Fishing Purchase
Hunting Products
Scuba Diving Products

Pets Purchase:
Pet Product Purchase

Purchases (Misc.):
Baked Goods
Children's Video Games
Children's Science/Nature Toys
Dolls
Fine Jewelry
Flowers
Food/Beverage
General Merchandise
Gift Basket
Gift Certificate
Jewelry
Peripheral Product
Religious Jewelry
Travel/Entertainment Products

Sports Purchase:
Baseball/Softball Purchase
Cycling Purchase
Golf Products Purchase
Skateboarding Products Purch
Skiing Products Purchase
Snowboarding Products

Travel:
Cruise/Vacation Purchase
Travel Purchase