Direct Media Millard offers advanced duplicate elimination services featuring Merge Advantage and our online dashboard tool for output selection and segmentation.
Merge Advantage lets you identify poor responding prospects before you mail, resulting in big savings and smarter mailing. Unique, custom transaction models score each prospect based on:
- Recent direct channel purchase behavior activity, summarized from the DataLogix cooperative database
- Household level demographic characteristics, from the Infogroup Consumer File
- U.S. Census area level geo-demographics
Our online dashboard lets you view the merge output, already scored with Merge Advantage data, for even finer tuning of selections and segments in a fast, user friendly tool.
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