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Nonprofit List Management


Direct Media Millard understands the true revenue potential of your donor and membership file. We also understand that donor lists need to be handled sensitively.

Our experienced professionals actively employ unique and creative strategies to market your list aggressively and systematically. At the same time, we understand the importance of protecting your institution's relationship with its donors and carefully screen potential users.

Our imaginative, innovative and energetic list marketing programs, coupled with our ability to uncover new, non-traditional list rental markets, have made us the leaders in the list management arena.Nonprofit Clients (pdf)

Direct Media Millard offers you unparalleled marketing of your list:

  • With a highly refined in-house marketing engine in place, our sales teams possess the tools to get your lists into the appropriate circulation plans quickly.
  • Our cross-team approach has a direct and positive impact on your list revenue. The synergistic interplay of our sales and customer service teams is reflected in the high level of service we provide to both our clients and the brokerage community.
  • Your successful list sales program starts with extensive planning. We created a proprietary database of over 16,000 for-profit and not-for-profit companies that use direct mail. In that database, we have captured related information concerning the promotion/mailing habits of these companies.
  • In addition, we have developed the right relationships and established credibility with brokerage firms, agencies and mailers that are so necessary in order to get your lists into circulation plans quickly.

For over 40 years, our clients—over 40 of America's most sophisticated and brand-conscious list owners, many of whom who have been with us since they started their businesses—have relied on our considerable knowledge and sales expertise. The very best and most experienced professionals in the business will help you achieve maximum list rental income by generating revenue from within and outside of the fundraising sector.

For more information, please contact the Direct Media Millard Nonprofit team:
John Briley, 402.836.5692, Peggy O’Keefe, 402.836.5690, Cindi Nowatnick, 845.732.7044